The identity of your business is primarily represented by your business’s name, address, and phone number. Keeping them consistent across the web is a must to rank higher on local searches. What Is NAP and Why They Matter for SEO? Your business’s Name, Address,...
Your Google My Business (GMB) and local SEO go hand and hand. The better you rank in local searches, the more business you’ll get. Why Optimize Your Website for Local Searches? Imagine you own a local business, and a possible client found you on Google. They see...
Google My Business (GMB) Posts are unique features that can’t be ignored when optimizing your business profile. By updating GMB Posts, you have opportunities to increase your brand awareness and boost your rank in local searches and maps. What Are GMB Posts Like...
15 Insights About Online Reviews That Businesses Can’t Ignore Online reviews are influencing the decisions of consumers more and more, and they’re not going away. In fact, reviews are influencing buying decisions more often than not. Any business, whether...
Local Google reviews can absolutely influence SEO. Customer reviews, both positive and negative, are factored into the complex algorithm Google uses to determine how it ranks local businesses. This is no surprise, as Google wants to show the best companies to their...
Your employees do a lot for you, sometimes throwing more on their plate could get mixed reactions. However, nowadays you really need your employees actively getting your business reviews. Reviews have become one of the most important components for businesses to focus...