As a business owner, you may not think of your social media profile as anything but personal. However, social media outlets – and in particular, Facebook – are an important way for customers to reach you and to learn more about your business.
Over a billion people are currently active on Facebook, and it’s not just the millennials you need to be concerned about – this social media platform has a widening reach.
Facebook is no longer about socializing. It’s also a great way to make recommendations, to share reviews, and, of course, to express dissatisfaction with a service.
Why Do Facebook Reviews Matter?
More and more consumers are turning to online reviews to help guide their purchase decisions. Over half of all Internet users around the world use the Internet to post reviews, with a close percentage also reporting that they always check online reviews before making a purchase. If you own a restaurant, this is even more significant – nearly eighty percent of all customer complaints occur online.
If you have a high number of negative reviews, it can seriously damage your business. You can try to remove Facebook recommendations, or at least make sure you have far more positive reviews than negative. It’s important that your business’s Facebook page support your positive reputation. That’s why knowing how to get more Facebook recommendations can go a long way.
How To Ask For Recommendations on Facebook
You know you want to ask for a recommendation on Facebook, but may be afraid to ask in the wrong way. Our solution is simple; be honest. If you just serviced someone and your pretty sure they are satisfied with what you did, they’re likely to return the favor.
Simply ask if everything was OK, and then tell them how much you’d appreciate it if they’d leave you a recommendation on Facebook. Tell them it helps the business look good and grow, and will help their Facebook friends if they ever are in need of a service like yours to trust their referral.
It’s understandable that asking people to go out of their way for you is a little awkward, that’s why having a real system in place will work wonders no matter how you ask.
The trick to getting more business reviews on Facebook is simply by not leaving it up to the customer to take action. In this common scenario, only people who are dissatisfied are the ones who take the time to find your Facebook page.
The best course of action would be making it as easy as possible to get to your Facebook page, and right to the area where they write their review.
This can be done by simply grabbing your Facebook review link (which is easier than getting your Google review link). Just do the following:
- Go to your business’s Facebook page
- Click reviews in the left-hand side
- Copy the link above.
Once you have this link you should manually send it to your customers in the form of text, email, or any other form you are comfortable with.
Our app, 2 Step Reviews, takes all these steps out. All you have to do is enter the person’s phone number and they are sent a link that brings you to a landing page with a Facebook and Google button. Embedded in these buttons are your direct review links, making it extremely easy for the customer to leave you a review – so you can get more.
Here’s a quick look at it:
Why Does Facebook Matter In Particular?
Facebook is the leading social media platform, with billions of active monthly users. Over half of all Americans use the platform regularly, and nearly half use the platform to check online reviews. Its usage in regards to accessing customer reviews trails just slightly behind major review sites like Google and Yelp.
One of the nicest features of Facebook is that it allows you to interact directly with your consumers. If they have complaints, you can address them, and similarly, if they take the time to leave a positive review, you can thank them directly. Showing engagement with your customers is one of the easiest ways to boost future and current customers’ reliance.
Facebook has an amazing reach and influence and, as a result, has become one of our country’s most powerful marketing tools. Consumers check the platform regularly, and Facebook reviews matter. Most consumers review referrals from social media friends as well as strangers’ Facebook reviews when making purchase decisions. Facebook actually accounts for nearly half of all social media referrals, and sixty-four percent of total social media revenue.
If someone wants to recommend your business, they are much more likely to already have a Facebook account than a Yelp account. Writing a review takes minimal effort on Facebook, making it easier for them to do so. Plus, they automatically have a connection on Facebook, meaning their reviews will reach local customers faster than it would if they posted on some other less well-connected site.
How Can I Make the Most of My Facebook Presence?
Facebook helps create a positive brand presence. If you are able to interact successfully and positively with your online reviewers and customers, you can create a brand that is regarded as both trustworthy and valuable. Nearly eighty-five percent of 2017 survey respondents said that they trust online customer reviews just as much as they trust personal recommendations. The takeaway?
If you respond positively to an online review, you can gain serious street cred among your potential customers. A Facebook review is useless if you aren’t making the most of it, so be sure to always treat your online-posting customers well and with the utmost respect.
Whether your Facebook page is helping consumers make buying decisions – or simply making your customers feel as though their business and opinions are valued – reviews do matter, and should be at the forefront of your social media marketing strategy.