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How To Get Reviews On Facebook

As a business owner, you may not think of your social media profile as anything but personal. However, social media outlets – and in particular, Facebook – are an important way for customers to reach you and to learn more about your business.

Over a billion people are currently active on Facebook, and it’s not just the millennials you need to be concerned about – this social media platform has a wide reach.

Facebook is no longer about socializing. It’s also a great way to make recommendations, share reviews, and, of course, to express dissatisfaction with a service.

Why do Facebook reviews matter?

More and more consumers are turning to online reviews to help guide their purchase decisions. Over half of all Internet users around the world use the Internet to post reviews, with a close percentage also reporting that they always check online reviews before making a purchase. If you own a restaurant, this is even more significant – nearly eighty percent of all customer complaints occur online.

If you have a high number of negative reviews, it can seriously damage your business. You can try to remove Facebook recommendations, or at least make sure you have far more positive reviews than negative. It’s important that your business’s Facebook page support your positive reputation. That’s why knowing how to get more Facebook recommendations can go a long way.


Our tool makes it easy for customers to leave you reviews on Facebook.


To get Facebook reviews, you have to ask

You know you want to ask for a recommendation on Facebook, but may be afraid to ask in the wrong way. Our solution is simple; be honest. If you just serviced someone and you’re pretty sure they are satisfied with what you did, they’re likely to return the favor.

Simply ask if everything was OK, and then tell them how much you’d appreciate it if they’d leave you a recommendation on Facebook. Tell them it helps the business look good and grow, and will help their Facebook friends if they ever are in need of a service like yours to trust their referral.

It’s understandable that asking people to go out of their way for you is a little awkward, that’s why having a real system in place will work wonders no matter how you ask.

The trick to getting more business reviews on Facebook is simply by not leaving it up to the customer to take action. In this common scenario, only people who are dissatisfied are the ones who take the time to find your Facebook page.

Take the customer to your Facebook Reviews page

The best course of action would be making it as easy as possible to get to your Facebook page, and right to the area where they write their review.

This can be done by simply grabbing your Facebook review link (which is easier than getting your Google review link). Just do the following:

  1. Go to your business’s Facebook page
  2. Click reviews in the left-hand side
  3. Copy the link above.
Facebook Review URL


Once you have this link you should manually send it to your customers in the form of text, email, or any other form you are comfortable with.

Our app, 2 Step Reviews, takes all these steps out. All you have to do is enter the person’s phone number and they are sent a link that brings you to a landing page with a Facebook and Google button. Embedded in these buttons are your direct review links, making it extremely easy for the customer to leave you a review – so you can get more.

Here’s a quick look at it:

Repurposing your Facebook reviews

Facebook is the leading social media platform, with billions of active monthly users. Over half of all Americans use the platform regularly, and nearly half use the platform to check online reviews. Its usage in regards to accessing customer reviews trails just slightly behind major review sites like Google and Yelp.

One of the nicest features of Facebook is that it allows you to interact directly with your consumers. If they have complaints, you can address them, and similarly, if they take the time to leave a positive review, you can thank them directly. Showing engagement with your customers is one of the easiest ways to boost future and current customers’ reliance.

When you get a positive review on Facebook, it’s a great idea to turn that into a post. By sharing this Facebook review on your timeline, you’ll be reinforcing to your followers that you provide a great experience. Some people may even share your post on their own timelines so that you reach a whole new audience.

You can also turn this post into an ad, and target your desired audience in your service area for relatively cheap. Even if it doesn’t turn in to sales now, hopefully, it will sit in the back of people’s minds when they are in need of your services.

facebook post of a review

How Can I Make the Most of My Facebook Presence?

Facebook helps create a positive brand presence. If you are able to interact successfully and positively with your online reviewers and customers, you can create a brand that is regarded as both trustworthy and valuable. Nearly eighty-five percent of 2017 survey respondents said that they trust online customer reviews just as much as they trust personal recommendations. The takeaway?

If you respond positively to an online review, you can gain serious street cred among your potential customers. A Facebook review is useless if you aren’t making the most of it, so be sure to always treat your online-posting customers well and with the utmost respect.

Whether your Facebook page is helping consumers make buying decisions – or simply making your customers feel as though their business and opinions are valued – reviews do matter, and should be at the forefront of your social media marketing strategy.

How to Remove Facebook Reviews

As a business owner, online reviews can make or break your reputation. According to a survey conducted in 2018 by BrightLocal, 86% of people consult with online reviews before doing business with local companies. If you have negative reviews weighing down your Google and Facebook local business pages you could be losing a significant number of potential customers.

The stakes are fairly clear. If you have negative reviews you should be doing whatever you can to clear them, and more importantly, to prevent new ones from appearing. Providing stellar customer service is the best medicine against future bad reviews. But for now, we’ll talk about how you can get rid of the bad reviews you already have.

What Can You Do?

We should first be clear about what is possible for you, as a business owner, to do. No, you can’t simply delete legitimate negative reviews. That would defeat the whole purpose of the review system. But that doesn’t mean you’re powerless. You can:

  • Request to have fake negative reviews removed
  • Respond to legitimate bad reviews
  • Try and resolve your customer’s complaints so that they will delete their negative review
  • Turn off Facebook Recommendations completely

We’ll look at all of these in detail.


Our tool helps you easily collect Facebook reviews from happy customers.


Getting Fake Negative Reviews Removed from Facebook

There are a number of reasons why fake or illegitimate negative reviews may be appearing on your site. Disgruntled former employees might attempt to use negative reviews in order to damage their reputation.

Competitors may do the same thing in an attempt to weaken your position in the market while strengthening theirs. And online trolls frequently spread poor reviews indiscriminately…just because. Apparently spreading negativity and messing with other people’s lives is something they enjoy.

Whatever the reason, fake and illegitimate reviews can be removed from your Facebook business listing.

Here’s how you can identify suspect ones.

  • Does the review promote a competitor?
  • Is the reviewer attached to a competitor in some way? Both of these can be signs a competitor is up to no good.
  • Does the review include specifics that the general public likely couldn’t know?
  • Does the reviewer’s anger seem out of scale with the details of the complaint? These are both signs you may have an angry former employee on your hands.
  • Is the review ambiguous? Does it lack corroborating substance?
  • Does it contain improbable details? Does it seem unlikely? These four could be signs you’re dealing with a troll.
  • Does the review seem like it was intended for a different business? It may very well have been lodged against you by mistake.

If you suspect that a review is illegitimate, go through your records and try to confirm any details the review includes. If your records don’t support the complaint, or directly contradict it, you should petition Facebook for its removal.

Here’s how you do that:

  • Go to the Reviews tab on your business’s Facebook page
  • Click on the three horizontal dots at the top right of the suspicious review
  • Click on “Give feedback on this recommendation”
  • When Facebook prompts you with, “What’s going on?”, pick the option that best applies from these choices:
    1. Recommendation Not Relevant (fake or illegitimate)
    2. Unfair Recommendation (disgruntled employees or competitors)
    3. Or Nudity, Violence, Harassment, Suicide or Self-Injury, Spam, Drugs and Hate Speech.
  • If asked to, provide details describing specifically why you suspect the review is unfair or illegitimate and should be removed.

Once your complaint has been lodged all you can do is wait for Facebook’s ruling. In the meantime, it’s smart to respond to the review so that other customers can see that you take your criticisms seriously.

Dealing with Legitimate Poor Reviews

If you determine that a review is likely real then having it removed by Facebook isn’t an option. Your best bet at this point is diplomacy and customer service.

Respond to the review. Honestly apologize and ask the reviewer what you can do to improve. Make it clear to them and to other potential customers that you are serious about customer service and that you want all customer experiences to be positive.

If based on the customer’s profile, you know who they are or if you can figure it out by comparing the complaint details and date to your records, and you run the sort of business where you can and do contact customers, consider reaching out to them directly. If it feels appropriate you can also reach out directly to the customer’s Facebook profile.

Ask them what it is you can do to make the situation right. You could offer them a discount or some other incentive to come give your business another try. It’s bad form to directly ask them to remove the negative review, but you can hint at it, couched in terms of having them come in for a better customer experience on their second visit.

You may find that proactive customer service is all that it takes to get the customer to remove their bad review. They may be impressed that you took their comment so seriously.

If they ask you how to remove a review on their end you can tell them it’s very easy. All they need to do is:

  1. Click on the three horizontal dots at the top right of their review
  2. Then either select “Delete” to delete the review or “Edit review” if they decide they want to alter their review to reflect their newer, better experience.

Turning Off Recommendations

We don’t generally recommend this. It’s much better to try and deal with each negative review separately because if you turn off Recommendations entirely you no longer get the benefits of the service. Yes all of your negative reviews will no longer appear, but neither will your positive ones, and customers will no longer be able to add reviews at all, which will make it harder, overtime for you to repair your reputation.

Remember that this step doesn’t delete your negative reviews, but only hides them. They’ll all still be there in the future when you turn Recommendations back on so make sure in the interim you deal with them.

So it’s best to deal with negative reviews now. However, if for whatever reason you’ve received a large volume of poor reviews that are damaging your business more than you can currently bear, turning off Recommendations can be a quick, temporary way of dealing with the problem. To turn off Recommendations you’ll need to:

  • Go to your Facebook business page and click on “Settings”
2 step reviews facebook business page
  • Scroll on the left and click “Template and Tabs”
facebook's business page settings
  • Then on the right scroll to “Reviews” and click “Settings”
review settings in Facebook
  • Toggle “Show Reviews” to “Off”
toggle facebook reviews off
  • Click “Save”

Work to Keep Reviews Positive

The best defense against future negative reviews is excellent customer service. Try and generate a positive customer experience for each of your customers, and when something bad happens, move quickly to make it right. Don’t let negative sentiments fester.

The best way to combat negative reviews you can’t get rid of is to water them down with a lot of great reviews. And the best way to get positive reviews is to ask for them! We can help.

Our easy-to-use app automates the process. Just enter your customer’s name and contact info and let the app ask for the review for you. We know how to ask for a review, and our specific language greatly increases the chances of getting one.