You may think that the plumbing industry is all about repairing pipes and plunging toilets, but you’d be hard-pressed to find a plumber that thinks that’s all there is to it. A major part of growing a successful plumbing business is in managing your reputation.
A key component of your reputation? Your online reviews. Only twelve percent of consumers say that they take absolutely no notice of online reviews, with a vast majority saying they would trust an online review just as much (and in some cases, more) than the review from a trusted friend. That’s huge!
Why Online Reviews?
Customers are sharing their opinions now more than ever, and review sites have become an integral source of information for curious consumers. Online reviews categorize data by user experience and overall satisfaction, and make it easy for potential consumers to find the information they are looking for. Without a personal experience with your company, your consumers will turn to an online review instead.
While online reviews are important for all businesses, they are especially important for service professionals. Most service professionals, whose contact information used to be found in the Yellow Pages, are now only reachable via online methods or online lists of contact information. It is rare to be able to schedule an appointment with a plumber without Googling them first.
Plus, if you’re hiring a plumber or another professional who will be spending time in your home, you want to know that you are making the right decision. When you invite a person into your home to perform a predetermined service, it is important that the person is trustworthy, reliable, and able to provide quality service. That’s where online reviews can make a world of difference.
How Can Plumbers Use Online Reviews?
The Internet is without a doubt one of the easiest ways to market your business. Unfortunately, most methods of marketing (such as paid advertising and AdWords through Google, for example) cost well over a thousand dollars each month – cash that most small plumbing businesses simply don’t have to spend.
An online review allows you to harness the power of the online playing field, without having to invest thousands of dollars. Reviews are free – you don’t even need to pay to post them, since websites like Yelp and Google will do it for you for free.
And it’s easy to get started. All you need to do is begin actively reaching out to your clients to ensure that they leave you a review. After a service has been rendered, ask your customers to leave you a positive review. Most people, if you’ve fixed their problem
Go get more Plumber Reviews!
Whatever you do, keep in mind that you may need to put in a little bit of work to get those first few reviews. Plumbing isn’t always about fixing clogged drains or putting in new sewer lines – you also have to work your connections. Word of mouth used to be the primary way of spreading information about a business. Now, with the advent of the Internet and the growing popularity of social media sites like Facebook, Twitter, LinkedIn, and Instagram, it is easier than ever to disseminate positive information about your business without having to spend a dime (or really lift a finger at all).
Overall, the more reviews of your plumbing business you have, the more business you will receive in turn – and that’s always good for the bottom line.
If you’re interested in a service that helps companies like plumbers get more reviews, 2 Step Reviews is a great choice. We make it simple, and efficient to collect more reviews from everyday customers.