When a potential customer discovers your business online, it’s likely to be via Google. The dominance of the search engine is beyond doubt, and that’s one of the reasons why you need to take Google Reviews seriously. People read those reviews and form an opinion of your business, and that applies even if there aren’t any or many reviews of your business. A lack of reviews can be as damning as below average reviews.
It’s important that your business gets up to date with Google reviews, how they can be used and managed going forward and what makes them so important to your business going forward. That’s what we’re going to explore in more depth now, so read on and start learning.
What Are Google Reviews?
When someone uses your business’s services, they might head to your business’s Google profile and leave a review of the company. These reviews will then show up in the form of an average star rating and short written reviews when the next person Googles your business with the thought of potentially using your services.
Google reviews are seen by consumers that you want to turn into customers of your business. On top of that, things like SEO can be impacted by Google Reviews, so there are multiple reasons why you should think more about how this could all impact your business.
What Makes a Good Review?
High star rating reviews are obviously important, and these are arguably more important than what’s written about your business. Most people will glance at the star rating attached to your brand and make a decision on whether they want to proceed. It’s about achieving more conversions via that star rating.
Your business will immediately appear more credible and trustworthy if you have a high star rating. This should be more than 4 out of 5, ideally. But if your business has a low rating, they might immediately dismiss the business or assume that it’s not worth taking the risk.
Another thing that matters is the quantity of the reviews. If you have lots of Google Review, people will immediately see that your brand is an established one that people are actually buying from or using the services of. That’s a big deal in itself.
Why Are Google Reviews So Important for Small Businesses?
It all comes down to trust and credibility. If people get the feeling that they can trust your business before they’ve ever even used its services, that’s got to be a good thing for you. As a small business owner, you have to take advantage of every opportunity you can to win customers over, and you can’t deny the dominance and influence of Google. Lots of reviews will also help your business do better from an SEO standpoint as well.
How Can You Get More Positive Google Reviews?
If you want to achieve more positive reviews from customers, there are some things that you need to know about. After all, this is the aim for your business. Knowing why Google Reviews are important is not much use if you don’t have any understanding of how to get more of them. Here are some tips and methods that’ll help with that.
You can also check out our step by step guide to get Google reviews.
Ask for Reviews
This might sound very simple and obvious, but it really is the best way to achieve more Google Reviews. You just need to know how to ask for reviews. That doesn’t necessarily mean people will say yes to that request or even listen to it, but they’ll be more likely to leave you a review if they know you want them to. You can make it as easy as possible for them to do this by emailing them a follow-up and providing them with the link they need to leave a review. That’s often all it takes for you to get more Google reviews.
Pre-Screen Customer Reactions
Of course, before asking people to leave reviews, you should probably find out how people perceived your services and their experience of being a customer of your business. If they didn’t like the experience or something went wrong with them, you should find this out before asking for reviews because that’ll just result in your business getting the wrong kind of reviews. You can pre-screen reactions and find out how people felt about the process before going any further. This should ensure you get mostly positive reviews.
Don’t be Tempted by Fake Reviews!
Buying fake reviews can seem tempting, but it’s not the silver bullet answer you might be looking for. People can tell when there’s something fishy going on and it doesn’t look good for your business if basically everyone knows that you’ve been buying fake reviews to make your business look better. It’s also a major violation of Google policies, and therefore it can massively damage your business going forward if you’re not careful. There might even be legal consequences of using fake reviews.
Sometimes, you have to be persistent and keep working on this, even when it sees really difficult to do so. There are lots of ways in which you might struggle to get Google Reviews or to get positive ones. But you’ll only improve things and gain better reviews over the long-term by plugging away at it and doing whatever you can do prove to people that your business can be trusted. Good customers service and a strong product also matter in all this. People will be more likely to take the time to leave a review if these receive those things.
What you’ve learned here will help your business succeed in the online landscape going forward; there’s no doubt about that. Any business that wants to succeed these days has to reckon with Google Reviews and the impact they have on customer decisions, so don’t underestimate their impact. Keep in mind all the details and ideas discussed here and use them to your advantage.
Head to 2stepreviews.com if you want to learn more about acquiring Google Reviews and boosting your chances of success going forward.