Getting customers to leave you a review on Google can seem like pulling teeth, but it doesn’t have to be. What you need is a system, and luckily for you, our step-by-step guide on how to get Google reviews is summed up into 2 key steps:
- Asking as many people as possible
- Making it easy for them to do it
Before we hop into this 2-Step process to get more reviews on Google, let me first take a moment to acknowledge you. Since you’ve gotten here, you must understand the importance of online reviews, especially those on your Google page. Statistics show online reviews are a key factor in a consumers decision to make a purchase.
The demand for consistent positive reviews is growing by the day, as more people turn to this content among anything else to determine the quality of a business. If you have poor reviews, or just not as much as other companies around you, you are likely scaring away a lot of potential business.
With this 2 process on how to get Google reviews, you can put your company at a serious advantage among competitors.
Without further delay, let’s dig in.
Step 1: The More You Ask For Reviews, The More Reviews You Get
It should come to no surprise that the more people you ask, the more reviews you will receive. They say that 7 out of 10 people will say yes when asked to leave a review, but our data has shown around 35-40% of people actually follow through with it.
Don’t let this number discourage you, it definitely fluctuates based on industries and is still a good conversion rate depending on the number of customers you see a day.
You need to work your desire for reviews into your business model. If you’re a chiropractor, at the end of every service you should ask how they liked it and based on their response ask if they’d take the time to leave you a review on Google.
Get more reviews by asking the right way
In the past, knowing how to ask for a review may have been something you dreaded but knew you had to do. How you ask the customer to leave a review will go a long way, and sticking to a script will make it more and more natural for you.
Our advice, just be honest with them. When you’re asking for the review, let them know how much you’d appreciate it and how it would really help the business a lot. They should understand this indefinitely because most of them are aware that reviews influence their purchasing decisions.
If you’re an employee working for someone, let the customer know that if they mention your name it will look really good to your boss as well.
Here’s a simple script that can be tweaked for almost any industry:
“Alright we’re all done here, is there anything else I can do for you?”
“No that is all, thank you so much”
“Great! Hey, if you wouldn’t mind taking a minute to leave me a review I’d really appreciate it. It’ll help the business out a lot and if you mention my name it will look great for me to my boss.”
The common response to this from a happy customer is something on the lines of “Absolutely! How and where should I do it?”
Which leads us into Step 2 of our 2 Step Guide on how to get Google Reviews.
Step 2: Making It Easy For Customers To Leave Reviews
If after you ask for a review the customer agrees, it’s in your best interest to have a way that gets them to your review page. You can have the perfect way to ask, but if you’re relying on them to go on the internet, search for your Google Business Page, and then figuring out how to write a Google review, the odds are against you.
Those 35-40% review conversion rates we see are solely because of our easy solution that puts the Google page right in the customer’s hand.
With the help of the 2 Step Reviews app, we enter the persons name & phone number and send a prewritten text message with a link to our review page. All the customer has to do is click the link, select Google or Facebook and they are taken right to where they need to be to leave a review.
This seamless process makes up for a lot of lost reviews in the past. It makes it so easy for the customer, that it’s almost rude to say no.
Other Ways To Get People To Review Your Business Online
The big secret in review generation is bridging the gap between your customers and your review page.
Texting is a clear winner in terms of getting the most reviews from customers, but if for some reason you don’t want to do that there are a few other options.
If you have your customers email, you can send out an email request after you have serviced them. Some companies like to blast out all there review requests at once at the end of the day.
We’ve seen that this isn’t the best way to do things, mostly because emails sometimes go unnoticed. Another reason being that it’s not entirely personal nor at the best time. The best time to get the person to leave a review is right after the service is completed. If you email the request, they may not see it until the next day.
Our company originated from using postcards before switching to texting.
What we did, was have a big postcard that said something on the lines of “We’d Love If You Left Us A Review”, and had a link for them to go to (i.e. mycompanyreviews.com).
When the customer goes to the website, they were faced with the same type of landing page where they can select to go to your Google Page or Facebook Page to leave their review.
If you have a technical employee, they can also have this custom URL redirect to your Google page if you strictly want Google reviews.
Postcards work great because it does the same thing text requests do, which is putting the path to your review page in the customers hand. Although not as great as the texting, we did see great success rates with this strategy.
Guide Them Through Yourself
I strongly advise against this, but it’s something that some of you may want to do. If the customer agrees to leave you a review, you can ask to search your company from their phone for them.
The reason I advise against this is because it can definitely get a little awkward. Whether it’s you typing or them, no one likes to have someone watching over their shoulder as they search for something.
My best advice if your going to do this is to take the phone yourself, (if they’re comfortable with that), find your companies Google page and give the phone back to them. Don’t hover around waiting for them to leave a review, you don’t want to come across to pushy.
Although texting this info straight to them is far easier, this is likely to help you get more Google reviews as you are manually taking out the friction to find your Google Business Page yourself.
Get a link to your review page:
Go to http://gmb.reviewsmaker.com/ and enter your business name in the appropriate field. If it doesn’t auto-populate find your business on Google Maps and use the decoding option on Reviews Maker. When you hit submit, you’ll find your link about halfway down the page. It will be under “Direct Review URL”. That will be the link you want to send to your customers. This combination of simplicity for both the employees and customers has brought our customer’s amazing success in acquiring more positive reviews.
Be sure to follow Google’s guidelines for getting reviews:
You can go ahead and read Google’s Guidelines for local reviews, or you can just take my summarized advice. The #1 way to not break any of Google’s rules, is to not do anything you know feels wrong!
If you find yourself paying for Google business reviews and Google finds out, you’ll be penalized. If you are creating new Gmail accounts to leave fake reviews on your business listing and Google figures out that they’re all from the same IP, penalized. If you have friends and family outside of your service area or hire people on Upwork in countries like India or Nigeria and Google finds out these reviews are irrelevant based on location, penalized.
Bottom line is, Google wants the best, most authentic service it can deliver to its users (they’re a business too, you know). If business pages are being flooded with fake reviews, it’s their duty to figure out a solution to put the practice to rest.
Get more reviews on Google today
Now you know our secret 2 Step guide to get Google reviews, it’s time to take action.
If you like what we’ve said about our 2 Step Reviews app, I encourage you to click here to schedule a demo. We’ll show you all the cool features we have from sending review requests to our review leaderboard.
No matter what, as long as you know you need reviews to stay relevant and get new business and are doing anything to get more, you’re on the right path!
Best of luck on your review journey! Just remember, if you think you have “enough” reviews, you’re playing yourself!