Running a successful modern brand is about looking at what it takes to make the business as successful as possible. There are a lot of things to keep in mind when it comes to achieving this, and you have to make sure you look at how to make the company stand out. You always need to be trying to market and promote your business as much as you can, and this is something you need to bear in mind.

Local business listings have taken on perhaps more importance in the digital world than ever before. Back in the day, there was no internet, and entrepreneurs needed to list their companies in magazines and newspapers, but things have changed. The internet has made it a whole lot easier to list businesses, but it has also become more important to do this well. Stats suggest that 75% of customers will research your business online before they visit, so strong digital presence is important.

With this in mind, you need to make sure you look at what you can do to make the best of the business listings available online. There are so many things that play a part in making the company better, and being able to list yourself is a great place to begin. Check out these sites that offer free local business listings that you can make the most of, and we’ll look at a couple that cost money at the end.

Bing

The great thing about Bing is that it is one of the best-known and most highly-respected sites online, and there are plenty of great listings that you can make. When people visit Bing, they know they are getting recommendations that can be trusted. If you can get yourself on Bing, you will help to validate your company that little bit more. You can add photos and contact details too to give your business more of an identity.

Yelp

Yelp is another one that is very well regarded, and it’s the perfect free business site to list your business on right now. You can add pertinent information about your business that customers might like to know, such as opening times and contact information. But, you will also be able to add your menu so customers know what you sell before they visit the business.

Facebook

Okay, so Facebook is not officially a business listing site, but you’d be a fool not to make the most of it right now. There are so many things that you need to make sure you get right, and having a strong social media presence is one of the biggest. It is imperative that you are making full use of Facebook as a business resource, and this is certainly something to keep in mind. Statistics suggest that 66% of monthly Facebook users will use the site daily, and that offers a lot of exposure for your brand!

LinkedIn

LinkedIn is great because it’s pretty much the social networking site entrepreneurs were crying out for. It’s a site that allows you to improve the way your business comes across. You will be able to list the company and information about the brand in a little more detail. You can also showcase important things such as affiliate businesses, awards you may have won, and invite people to link up with the company. This is one of the best ways of improving the business, and there are a lot of benefits to this in the future.

Google My Business

It’s pretty clear how important Google is to your business moving forward, and this is something that plays a big part in taking the company further. SEO and keywords are crucial, and this is why citation sites matter so much for the business. Google recently unleashed a new program called Google My Business, whereby you can connect directly with customers through Google’s search, maps, and Google+ functions.

YellowPages.com

Back in the days before the internet, the Yellow Pages book was the thing businesses used to market and promote their brands. Listings could be made along with contact details, and this provided a basic but important form of business promotion. Well, now the company has evolved to become an important online listing service in its own right. This is a simple-to-use free directory, but you can also buy a variety of additional services to supplement your listing should you choose to.

Merchant Circle

Merchant Circle is one of the perfect choices for those with small businesses who are looking to connect with customers and other small businesses in the area. You can advertise and promote your listings on here, and it even allows for companies to post blog posts in a bid to generate more interest in the business. The more active you are, the more exposure you will be able to enjoy moving forward, and this is important.

Yahoo! Business Directory

Yahoo is now a paid service and one of the most impressive ones on the market right now. The landing page is easy to use and aesthetically pleasing, and the recent partnership with Yext has proven to be a game changer. This is the perfect platform for those who are looking to improve engagement with customers, as well as taking things to the next level.

Sevanow

Another of the best and most impressive paid listing sites on the internet, and ideal if you are looking to grow your brand effectively. Sevanow is something you need to make sure you get right as much as possible, and you should be able to simply sign up and list your company fairly easily. Bridging the gap between businesses and customers, Sevanow is definitely a site you need to check out today.

These are some of the best listings that you are going to need to know about in order to give your business the exposure it deserves. This is a really important part of the process of running a modern brand, and you have to do what you can to make the most of it. Keep these site in mind when you are looking for the perfect ways of listing your business moving forward.