Google is a very powerful tool for businesses of all shapes and sizes. One of the best things you can do for your company is to create a Google business page. This opens up an opportunity to connect with your local customers, get a listing on Google Maps, and improve your brand exposure.
Today, you will learn exactly how to create one of these pages and how you verify it. Also, there’s every chance someone has created a page for your business already, which you don’t have ownership of. So, you’ll also learn how to claim ownership of this page.
How to create Google business page
You’ll be pleased to know that the process of creating one of these pages is incredibly straightforward and can be done in no time at all. In the following section, we’ll provide all the steps you need to follow to achieve this.
- Step 1: Go to Google My Business and click on the green MANAGE NOW button. (It’s worth noting you need a Google Account to access Google My Business)
- Step 2: What’s the name of your business? You will be faced with a screen that asks what the name of your business is. Here, you just have to type in the full name of your business. Make sure that it’s consistent with what you call your company on all other platforms. Click on the blue button that says Next.
- Step 3: Where are you located? On this page, you have to provide full details of your business address. It’s vital that you get everything correct and accurate, as this will essentially determine where you appear on Google Maps. So, double and triple check that the address is right! Also, if you deliver goods and services to your customers, you need to check the box with a small van symbol next to it. From here, click the blue Next button again.
- Step 4: Choose the category that fits your business best. This section is optional, and you can add to it later on. Essentially, you select different categories that your business fits into. This is how Google classifies your company, and it states that it helps customers find you when they’re searching for a business like yours. They’re basically the keywords associated with your company, and you can always add more later on. Click Next to continue.
- Step 5: What contact details do you want to show to customers? Here, you can include as many contact details as you like. Set the phone number if you want people to see it, and you can put the URL to your website there as well. Again, make sure these details are accurate as people will use them to get in touch with you. If you don’t have a website, you can select ‘I don’t need a website’ or ‘Get a free website based on your info.’ Press the blue Next button when you’re ready.
- Step 6: Stay in the know. This screen just asks if you want to receive any communication tips from Google, select either Yes or No.
- Step 7: Finish and verify this business. After this, you have almost created your Google business page. This page just tells you to press the blue Finish button and get started verifying your business.
How to verify Google business page
Once you’ve created your Google business page, you will proceed onto the verification process. This is Google’s way of ensuring someone can verify your company, which will allow it to be viewed on Google Search & Maps. It also lets you promote your business with photos and posts, track analytics, and respond to customer reviews on Google.
There are multiple ways you can verify your business, with the most common one being via mail. Google will send out a postcard with a verification code to your address. All you have to do is click Verify Now when you see your page on Google My Business. It may take a few weeks for the postcard to reach you, but you can then click on Verify Location and enter your 5-digit code, then select Submit.
For some businesses, you may see an option to verify your business by phone or email. This is much faster, so you should do this is given the chance. When you initially click Verify Now, you will see options for Verify by phone or Verify by email. Click whichever one you want, then follow the instructions, and the code will be sent to you.
How to claim Google business page
Lastly, you need to know how to claim an existing Google business page that you don’t own. If you’ve been around for a while, you may already have a page made by Google or someone else. Thankfully, it’s not too tough to claim your page.
Simply head to Google My Business, and start the same process you begin when creating a listing. Here, if your business is already there, it will appear when you type in the name. Click on the business, and you’ll see a screen that tells you someone has already claimed and verified this listing. From here, follow these steps:
- Step 1: Click Request Access and fill in the simple form.
- Step 2: Select Submit and your request will be sent to the current listing owner.
- Step 3: Wait for a response. The listing owner has 7 days to respond, where they will either approve or deny the request. If approved, you can now log into Google My Business and manage the listing. If denied, you can appeal the denied request to try and claim back your rightful ownership. If there’s no response, then you may automatically be allowed to Claim or Verify the listing through your Google My Business dashboard.
There you have it; this is how you create a Google Business page, how you verify it, and how you claim ownership of an existing one you don’t have access to. There are so many benefits that come from having a business page on Google as it can drive more traffic to your site/premises, be a way to get Google reviews and establish yourself as a professional and authentic entity. Get started today if you haven’t already; it only takes a few minutes to create your page!