Case Study
Authentic Window Design
Authentic Window Design is a window and door specialist serving homeowners in the New York, New Jersey, and Connecticut Tri-State area.
Results
%
Increase in Reviews
%
Increase in Clicks to Website from GMB
%
Increase in Phone Calls from GMB
Background
Like many other local businesses, Authentic Window Design was built on word of mouth. Therefore, they solely relied on their delighted customers to spread the word about their products and services.
While they do have many satisfied customers due to their high quality of work, they realized they could no longer heavily depend on word-of-mouth marketing to grow their business.
Most consumers now read online reviews before making a purchasing decision, and many of them also trust reviews as much as referrals or personal recommendations.
They recognized that the customers want to hear the opinions of other existing customers to know what the customers’ experiences would be like before using a business.
Our Solution
Authentic needed to find a solution to help them build their online reputation as their ‘digital’ word of mouth strategy and also as social proof to be chosen by potential customers.
The first thing they needed to do was to increase their review count. 2 Step’s Automation features allow them to ask and get reviews via texting seamlessly.
Not only is it effective in capturing positive reviews, but 2 Step’s reporting dashboard also helps them track the progress of getting reviews and managing the reviews received.
Review signals are one of Google’s local ranking factors, and their influence is increasingly on the rise. This makes driving and managing Google reviews has never been more crucial to Authentic than ever before.
Results
The results speak for themselves. Today, they've tripled their reviews from 16 to a total of 50 4.8-Star reviews combined on Google and Facebook.
The increasing number of their reviews and the higher star rating than most of their competitors have boosted their online visibility on Google Search by 144%. They're now on the top of the result page for keywords like 'window design NY' and 'window design Westchester County.'
Authentic Window Design is one of the excellent examples that with a committed team and the right tool and method of capturing reviews, local businesses can thrive and adapt to customers' behavior-changing circumstances.
Comparing March 2020 to March 2021, they have seen:
212%
INCREASE
IN REVIEWS
144%
INCREASE
IN VIEWS ON
GOOGLE SEARCH
157%
INCREASE
IN PHONE CALLS
256%
INCREASE
IN CLICKS TO
WEBSITE
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